Uses & Gratification
Uses & Gratifications This theory was first created in 1948 by Lasswell, he came up with four categories to why individuals consume media these four are surveillance, correlation, entertainment and cultural transmission. Researches Blulmer and Katz expanded this theory and published it as their own in 1974, stating that people watch media for diversion, personal relationship, personal identity and surveillance. Diversion- Audiences will watch media to escape from their everyday problems and routine. Fiction films are perfect in sending audiences into another world, advanced CGI, 4D and IMAX technology has made it easier for audiences to submerge into media and be distracted from there daily life. Personal Relationship- Audiences will use media for emotional interaction for example people watch reality TV so they can look into the world of someone else, this gives them the illusion that they are connected with the celebrity. This is also common within films,...