Audience Feedback

My results have shown that the teenage audience listens to multiple genres and styles of music. For example they is a collective mix of indie, pop, alternative and rap, stereotypically pop would be seen as mainstream for teenagers however this is not the case.Alternative rock is the chosen genre for my music video, due to the fluid taste in music with teenagers I feel it will be popular, my results back this up at three people last listened to the alternative genre. The range in music makes it harder to target a market as such a large range of people listen to different styles of music. More research will be needed into audiences who listen to the Alternative rock Genre.

My results also show that audiences want music video narratives to go with the lyrics, out of the eight five chose yes to having a narrative going with the lyrics. As a producer I will take this information and consider it when creating my music video. Personally I feel that music videos should match the lyrics as by Goodwins Theory this is a common feature of music videos. For my own work I want to match the visuals with my lyrics as it will heighten there impact on the audience and help them understand my text. All eight people said they wanted a narrative in a music video, with looking at existing media this is a common theme however some more independent labels chose more alternative and abstract options. Three students specifically said that they disliked music videos with no narrative so as a producer it would be a risk to chose having no narrative.

What is interesting about my results is all but one person stated that women are over sexualised in music videos and three mentioned that they didn't like videos which soul purpose is to objectify women. Two of these comments came from males this shows that male gaze is not always successful when targeting an heterosexual male audience. Most mainstream videos and artist are sexualised in order to gain a male audiences, record labels promote sexulization in both female and male artists this one of Goodwins points (Demand of the record label).